Will people want to read your blog? Are there already thousands of blogs out there related to the topic you want to write about? These are just a few of the questions that you need to ask yourself if you want to come up with a blog that can stand the test of time while helping you earn some cash.
Knowing the types of potential visitors to your blog and what they are searching for is instrumental. In short, you are trying to fill a need that your audience has; so, when addressing the issue of content and what is going to attract the reader to your blog, you first have to take the trouble to research what others bloggers are writing about that particular topic. Knowing your audience and what they are interested in reading is the key to getting readers to your blog. It doesn’t really matter what you are writing, a blog or a book, you must know who your target audience is before you can really begin to generate interest.
Demand is a very important factor when it comes to blogging. If you pick a topic that only a few people will want to read, then your prospects for earning money with your blog can be very dim. If you pick a topic that thousands of other blogs are already talking about, then you will face stiff competition from seasoned bloggers. This is why picking a great topic can be very difficult and confusing for some. A topic for your blog can also be called your niche market. While there are many niche markets out there for the taking, finding them can take a bit of work; and this is where your research will come in.
Keyword research is very important to the profitability of your blog. This will help you find concrete statistical evidence of the demand for the niche market that you have chosen. This entails searching for keywords as well as key phrases that people use to track down information when they use search engines like Google and Yahoo. Keyword research tools can help you find out how many people are using the keywords that you are targeting for your blog. The two most popular tools to help with that keyword research are Google’s AdWords and Clickbank.
So remember, knowing your audience, their interests, and what types of information they are searching for will help you create topics to write about. Researching keywords may seem like it will be time-consuming, but it is better to be ready with a list of potential topics to write about, then to take the time to design and create a blog and have nothing to say after one or two posts.
The Joy of Writing 