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SEO, or Search Engine Optimization, is basically the process of getting your website or blog into the search results of people looking for products similar to those that you sell or write about without paying for it. If your site is not appropriately optimized by widely established optimization standards (not key word spamming techniques likely to get you black-listed by major search engines), you might as well resign yourself to low web traffic and mediocre sales or view numbers. Many people don’t know or don’t quantify just how bad for business these conditions can be.

If you are going to find success, and readers, you have to stay on top of the most effective trends and fully take advantage of them. The world of internet sales and search engine ranking is unbelievably competitive. It is not enough to submit your web site to the search engines, you have to fight to reach the top and then fight even harder to maintain your position as top dog. When you add keywords and tags, search engines are informed that you have updated your content and that your listing should be refreshed.

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