BooHoo for Pluto

Cover

My mother just published her first book! You can purchase hard copies or eBooks on the web at Amazon, Barnes & Noble, and Authorhouse at this link.

The character in the book who is searching for Pluto is based on my son, Jacob.

She is working on the Spanish version now, and that will be coming out in just a few weeks.

Congratulations, Mom 🙂

Rest In Peace, Maya Angelou

(Photo courtesy of http://mayaangelou.com/bio/)

Maya Angelou once said, ““I thought for a long time that I was a writer who could teach, but…I realized I’m a teacher who can write.” I can totally relate to this statement.

I want to write a book. I know I have a book inside of me somewhere, maybe even several books. I know I have the ability to write. I also have the ability to teach; I am a teacher.

While I may not be as prolific a writer as Maya Angelou, who wrote some 31 or more books, I will continue trying to accomplish my goal of publishing at least one book before I die.

Maya Angelou was an inspiration, and she will be sorely missed. Rest in peace, Maya Angelou, rest in peace.

Credibility and Coaching

Steps_Staircase_DSC_0420

As a teacher, instructor, and writer, I try to set a good example in order to build trust and credibility. I consider myself more of a writing coach. I teach the steps to becoming a good writer.

Credibility is the act of conveying belief or trust in what you are saying. When you are writing, for instance, credibility comes from how well you back up the information that you are providing. Do you cite your sources? Do you add usable links to websites? Do you provide usable information that your readers can actually refer back to, or are you just writing to see yourself in print?

Once you build credibility, your reader’s trusts that you will continue to provide helpful information, and therefore they may be more likely to come back to your work again and again. In addition, in the future, they may actually pay for your work.

Establishing yourself as an expert in your field will improve your credibility. Publishing is one way that many business owners seek to establish and boost their credibility. Coaching also helps establish credibility. When you position yourself to coach others, you are essentially telling the world you are an expert in your niche. However, there is a difference between being an expert and being an authority.

Authority is achieved when you are considered an expert in your field. For example, Donald Trump is an authority on commercial real estate. Here, authority and credibility often go hand in hand.

Why Does It Matter?

Both authority and credibility are buying triggers. They motivate people to become customers. Robert Cialdini discusses them at length in his book The Psychology of Persuasion. Essentially, people are more likely to buy from someone they trust or consider an expert in their field.

How Coaching Fits Into This Equation

Imagine you are looking to train your dog. Perhaps your dog has begun to misbehave. You have hopped online to search for information about dog training. You find two websites that have helpful information. One site offers an information product, a video series, on training your dog. The other site offers a similar product and they offer coaching. Everything else being equal, you are more likely to buy from the website that offers coaching.

Why? Because coaching implies they have expert knowledge. In addition, if the website has testimonials supporting their coaching program, they have amplified their authority and credibility. They have set themselves apart from their competition.

You too can add a coaching program to your business and set yourself way above your competition. You will give your prospects and customers an impression that you have more authority and credibility simply because you coach. In addition, you will have more credibility and authority with your coaching customers, which results in loyalty and repeat purchases.

Finally, the media often consults businesses with a credible and authoritative presence as well. You may find that coaching opens up a completely new world of possibilities and marketing opportunities.

I do have one word of caution. Be careful. Everyone on the internet claims to be an expert or authority on something. Be sure to back up your claims with education, experience, and real-world applications.

Keyword Research

jean_victor_balin_purple questionmark

Will people want to read your blog? Are there already thousands of blogs out there related to the topic you want to write about? These are just a few of the questions that you need to ask yourself if you want to come up with a blog that can stand the test of time while helping you earn some cash.

Knowing the types of potential visitors to your blog and what they are searching for is instrumental. In short, you are trying to fill a need that your audience has; so, when addressing the issue of content and what is going to attract the reader to your blog, you first have to take the trouble to research what others bloggers are writing about that particular topic. Knowing your audience and what they are interested in reading is the key to getting readers to your blog. It doesn’t really matter what you are writing, a blog or a book, you must know who your target audience is before you can really begin to generate interest.

Demand is a very important factor when it comes to blogging. If you pick a topic that only a few people will want to read, then your prospects for earning money with your blog can be very dim. If you pick a topic that thousands of other blogs are already talking about, then you will face stiff competition from seasoned bloggers. This is why picking a great topic can be very difficult and confusing for some. A topic for your blog can also be called your niche market. While there are many niche markets out there for the taking, finding them can take a bit of work; and this is where your research will come in.

Keyword research is very important to the profitability of your blog. This will help you find concrete statistical evidence of the demand for the niche market that you have chosen. This entails searching for keywords as well as key phrases that people use to track down information when they use search engines like Google and Yahoo. Keyword research tools can help you find out how many people are using the keywords that you are targeting for your blog. The two most popular tools to help with that keyword research are Google’s AdWords and Clickbank.

So remember, knowing your audience, their interests, and what types of information they are searching for will help you create topics to write about. Researching keywords may seem like it will be time-consuming, but it is better to be ready with a list of potential topics to write about, then to take the time to design and create a blog and have nothing to say after one or two posts.

Selling EBooks

 

spellbook_04_hd_picturesNow that you have created your eBook, you’ll need to find a way to get it into people’s hands. Marketing your eBook follows the same lines as marketing your website or blog.

Use article marketing to draw attention to your eBooks. Create an article series based on your eBook. Submit these articles to article sites and on your blog or website. Give just enough information in the articles to have the reader wanting to know more. In the resource box, mention the eBook and link to your website. Submit articles to social bookmarking sites with links to your website page showcasing the eBooks.

For customer ease, link your eBooks with your checkout process. Once the customer pays (PayPal, credit card, debit card) they will receive a link via email or automatically where they can download your product.

EBooks cost you next to nothing to produce so the money you make is all profit. Turn your writing skills and expertise in a certain area into money for your business. Get moving!